Coca-cola Argentina: Innovative Aesthetics For Global Leaders

Coca-cola Argentina

Innovative Aesthetics For Global Leaders

For the «Toma lo Bueno» project of Coca Cola we got comissioned by the Latin-American division of the company to create a cd presentation for the campaign launch. The mission was to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, 100w have given rise to a progressive style of visual expression.

The most popular brand in the world and an integral part of the lives of billions of people, renews and proposes a change of attitude that values commitment, dedication, solidarity and optimism towards a world and a reality often adverse.

The mission was to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, 100w have given rise to a progressive style of visual expression.By Facundo Brotsky

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